B2B Lead Generation Specialist

Responsibilities: • B2B lead generation experience using ads (google, facebook, email, SEO, social media) • Working with designers to create landing pages and optimising them for conversions • Working with agencies for content - long form and copywriting • Working with SEO and Social media team to drive traffic to the website • Track and report on demand generation performance metrics, using this data to continually optimize campaign performance. • Manage day-to-day activities and define and execute B2B demand generation strategy required to drive identified KPIs and business growth initiatives.

Requirements: • In-depth understanding of digital marketing techniques like SEO, SMM, PPC, content, and influencer strategies in India. • Hands-on experience of CRM tools for managing the lead flow • Hands-on experience of analytics software like GA and hotjar for landing page optimisation • Project management skills for handling time-sensitive projects and working to deadlines • Excellent communication skills. • Experience in B2B lead gen for e-commerce will be highly preferred • Hands-on experience of marketing automation tools and Ad reporting tools • Proven experience creating high-impact, unique marketing campaigns in the B2B domain • Ability to understand Ad performance from data and optimisation of the same to reduce cost and increase leads Skills:- SEO management, PPC, Digital Marketing, Lead Generation and B2B