Influencer Manager
Job description
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com .
INFLUENCE® by WPP Media | Sydney or Melbourne
Join WPP Media's dedicated Social, Content & Influencer Marketing team, where we help some of Australia's leading brands connect authentically with audiences through creators, culture and content. Combining creativity, data, technology and cultural intelligence, we deliver influencer campaigns that drive measurable business impact.
About the Role
As an Influencer Manager , you'll lead the delivery of impactful influencer marketing campaigns from strategy through to execution, optimisation and reporting. Working closely with clients, creators and internal stakeholders, you'll translate business objectives into culturally relevant influencer programs that drive meaningful results.
You'll also play a key leadership role, managing and mentoring a team of influencer specialists while ensuring campaigns are delivered with excellence, innovation and commercial success.
Key Responsibilities
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Lead, mentor and develop a team of influencer executives and coordinators, fostering a collaborative, high-performing culture while managing resources, workloads and team development.
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Oversee the end-to-end delivery of influencer campaigns, ensuring high standards of quality, accuracy and client satisfaction across briefing, creator selection, execution, optimisation and reporting.
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Act as a key client contact, building trusted relationships, managing expectations and ensuring campaigns align with client objectives and broader marketing goals.
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Contribute to the development and execution of influencer marketing strategies, including KPI setting, budget planning, performance tracking and new business opportunities.
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Manage campaign budgets and commercial performance, monitoring spend, optimising resources and maximising ROI across assigned campaigns.
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Oversee campaign reporting and analytics, delivering actionable insights and recommendations that drive continuous improvement, campaign effectiveness and measurable business outcomes.
What We're Looking For
• 3+ years' experience in influencer, social media or digital marketing, ideally within an agency environment.
• Strong understanding of the creator economy, social platforms and influencer marketing best practice.
• Demonstrated experience managing campaigns from briefing through to reporting and optimisation.
• Excellent client management and stakeholder engagement skills.
• Strong commercial acumen with experience managing campaign budgets.
• Confident communicator with strong presentation and relationship-building abilities.
• Highly organised, proactive and solutions-oriented with exceptional attention to detail
Why Join WPP Media?
• Work with leading local and global brands across diverse categories.
• Be part of a specialist Social, Content & Influencer Marketing capability backed by one of the world's largest media networks.
• Access best-in-class data, technology and creator marketing tools.
• Collaborate with talented teams across media, content, social and creative disciplines.
• Grow your career in a culture that values innovation, collaboration and continuous learning.
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