Copywriter

# Copywriter - WPP Production

## About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world. WPP Production is part of WPP.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com

A hybrid working model - We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

## What Does a Copywriter Do at WPP Production?

WPP Production is looking for a creative and detail-oriented Copywriter to develop compelling content that supports Bid Management and business communication requirements. The role will collaborate with internal stakeholders to understand client briefs, develop persuasive messaging, and create high-quality content that aligns with business objectives and brand guidelines. The ideal candidate should have strong writing and storytelling skills, experience in business content development, and the ability to manage multiple projects in a fast-paced environment while maintaining high standards of quality and consistency.

## Key Responsibilities

• Develop compelling, high-quality copy for proposals, bids, presentations, and other business communication materials.
• Translate client briefs and business requirements into clear, creative, and persuasive content.
• Create content for multiple channels, including digital, social media, print, video, and broadcast.
• Collaborate with internal stakeholders to understand project requirements and develop effective messaging.
• Edit, proofread, and review content to ensure accuracy, consistency, and adherence to brand guidelines.
• Provide feedback on team-generated content to maintain quality and improve deliverables.
• Manage multiple projects and competing priorities while meeting deadlines and budget requirements.
• Stay updated on industry trends, competitor activities, and emerging content practices.
• Manage content development from initial brief through review, approval, and final delivery.

## Skills & Experience

• Bachelor's degree or equivalent qualification, with a minimum of 3 years of experience in business writing or copywriting.
• Experience creating content for digital, print, and broadcast channels.
• Strong writing, editing, proofreading, and creative thinking skills.
• Ability to simplify complex information and develop audience-focused messaging.
• Excellent stakeholder management, communication, and collaboration skills.
• Strong project management and organisational skills, with the ability to manage multiple priorities.
• Good analytical thinking, problem-solving, and decision-making abilities.
• Proficiency in Microsoft Office, particularly Word, Excel, and Outlook.
• Familiarity with tools such as Adobe Acrobat Pro and Salesforce, or the ability to learn new software quickly.
• Proactive, detail-oriented, client-focused, and comfortable working under pressure.

## Preferred Qualifications

• Experience in bid management, proposal writing, RFP/RFI responses, or business development content.
• Exposure to marketing, advertising, or corporate communications.
• Familiarity with brand guidelines, content management tools, and AI-assisted writing tools.

## Why work here:

At WPP Production, you'll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You'll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP's unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

## Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.