Marketing Communications Manager, Earned Media & Executive Visibility

The Health Management Academy

Arlington, VAFull Time18h agoActive listing

Job description

The Health Management Academy (THMA) brings together health system leaders and innovators to collectively address the industry’s biggest challenges and opportunities. By assisting executives in cultivating peer networks, understanding key strategic trends, establishing pragmatic partnerships, and developing next-generation leaders, our members are better positioned to lead industry transformation.

The Health Management Academy offers a dynamic atmosphere with significant opportunities for employees. If you are interested in contributing to a member-centric, creative, and collaborative workforce while deeply influencing top leaders and institutions in healthcare, THMA could be the right place for you!

About The Health Management Academy:

Position Summary:

Reporting to the Director of Marketing, with direction from the Chief Revenue Officer, the Marketing Communications Manager, Earned Media & Executive Visibility helps launch and run THMA’s earned media and executive visibility program from the ground up. While The Academy is well known among its members, much of the broader market has yet to hear of it. This individual works to close that gap by securing coverage of THMA research in major and trade publications, placing THMA experts on stages, and building the LinkedIn presence of the leaders and researchers whose points of view are worth following. Working alongside THMA’s PR agency, subject matter experts, and Marketing leadership, this is a hands-on, high-coordination role for someone who wants to build a channel and a brand.

Primary Job Duties:

Earned Media

• Serve as the day-to-day point of contact for THMA’s PR agency; brief the agency on upcoming research, keep the pitch calendar moving, and ensure SMEs are prepared and available when opportunities land

• Translate research findings into the angles and data points that make a story, working with researchers to confirm accuracy

• Coordinate interview logistics, prep briefs, and follow-up for executives and researchers

• Build and maintain a research release calendar so major findings are timed for coverage, not just published, and coordinated with broader marketing campaigns

• Identify rapid-response opportunities where a THMA expert can comment on breaking health system news, and turn them around within hours

• Track coverage, maintain a media list across healthcare trade outlets (e.g., Becker’s, Modern Healthcare, HealthLeaders, nursing trade press), and report placements monthly

Speaking and Thought Leadership

• Research and maintain a calendar of priority conferences, panels, and podcasts where THMA’s target audience is present

• Draft and submit speaker abstracts and calls for proposals, working with SMEs to shape topics

• Manage speaker logistics, slide deadlines, and on-site coordination

• Maintain a current speaker kit for each expert, including bios, headshots, topic list, and past appearances

• Manage award and industry-list submissions for the organization and its leaders

Executive Social Presence

• Help launch and optimize LinkedIn profiles for a core group of three to five THMA leaders and researchers

• Draft posts in each executive’s voice, in partnership with them, and manage a consistent weekly publishing cadence

• Monitor engagement, respond to opportunities to join relevant conversations, and report on growth

• Repurpose earned media and speaking moments into social content so every placement travels further

• Run an employee amplification program so the full THMA team engages with and extends executive posts

• Develop a light-touch member amplification process, including periodic, well-framed asks for members to share research they find valuable

Program Operations

• Maintain program reporting, including placements, speaking slots secured, executive posting consistency, and follower growth from target accounts

• Keep the newsroom or press page on The Academy website current

• Support approval workflows and help maintain simple guidelines for how experts engage with media and social

Minimum Qualifications:

• Bachelor’s Degree required

• 2–4 years’ experience in PR, communications, or social media, in-house or at an agency (healthcare, research, or B2B experience strongly preferred)

• Excellent writing skills, including the ability to write in someone else’s voice and make complex research readable

• Demonstrated comfort working with senior executives and subject matter experts

• Working knowledge of LinkedIn as a professional platform

• Familiarity with media monitoring and social scheduling tools

• High proficiency with MS Office (Excel, Word, Outlook, PowerPoint) and project management tools

Interpersonal Skills & Attributes:

• Collaborative

• Sound judgment, including knowing when to push and when to pause with senior leaders

• Organizational discipline; able to run several pitches, abstracts, and posting calendars at once without dropping one

• Curious about what makes executive content perform

• Attentive to detail

• Comfortable with rapid turnarounds and shifting priorities

• Ability to work independently and as a team member

• Self-directed and resourceful

• Excellent written and verbal communications skills

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is required talk and hear. Specific vision abilities required by the job include close vision, and distance vision, and the ability to work with screens or monitors for prolonged periods of time. This position is primarily a sedentary job where the team member will be seated for the majority of the day.
Benefits and Compensation:

THMA offers a comprehensive slate of benefits including health insurance, dental insurance, vision insurance, 401(k) matching, cell phone and commuter reimbursements, generous paid time off, and paid parental leave. We also offer non-monetary benefits designed to support team members fully including learning and development programs, coaching for working parents and caregivers, free therapy and professional coaching sessions, one-on-one financial coaching, and free legal support services.

Salary Range
$90,000 — $100,000 USD

Notice of Equal Opportunity Employment:

The Academy is committed to providing equal employment opportunity to all persons regardless of age, color, national origin, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, The Academy will provide reasonable accommodations for qualified individuals with disabilities. The Academy’s goal is for our people to reflect the communities in which we live and serve and to ensure representation of women, people of color, veterans and individuals with disabilities in our organization.