Product marketing manager

Company Description

Kanz is partnering with Kanz 30 to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life.

Company Name: Kanz 30

Job Description
Drive product go-to-market strategy, messaging, and launch execution to grow adoption, revenue, and customer value for a product portfolio.

Key Performance Indicators:
• Ship launch plans with measurable adoption lift
• Own positioning and messaging across channels
• Increase qualified leads from product campaigns
• Improve product adoption through lifecycle programs
• Track KPIs and report campaign performance insights

Qualifications:
• 3+ years product marketing or related GTM experience
• Experience launching software or technology products
• Strong understanding of target customers and market research
• Bachelor’s degree in marketing, business, or related field
• Proven ability to collaborate with product and sales

Required Skills:
Market research and competitive analysis, Go-to-market planning and campaign management, Product messaging and enablement content, Analytics (KPIs, funnel metrics, A/B testing), CRM tools (e.g., Salesforce), Strategic thinking and prioritization, Clear communication and storytelling, Cross-functional leadership, Customer empathy and insight generation, Data-driven decision making
Qualifications

Required Qualifications

• Bachelor’s degree in marketing, business, or related field
• 3+ years product marketing or related GTM experience
• Experience launching software or technology products
• Proven ability to collaborate with product and sales
• Strong understanding of target customers and market research
• Market research and competitive analysis
• Go-to-market planning and campaign management
• Product messaging and enablement content
• Analytics (KPIs, funnel metrics, A/B testing)
• CRM tools (e.g., Salesforce)
• Clear communication and storytelling
• Data-driven decision making