Director, Creative Development & Strategy

About Us

Fanatics is a leading global sports platform redefining how fans connect with the teams, players and moments they love. Our businesses — Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Events, Fanatics Advertising, Fanatics Markets and Fanatics Studios — maximize the presence and reach for hundreds of partners globally and create a one-stop experience that allows fans to buy, bet, collect, and earn, while engaging with sports in deeper, more immersive ways. This includes licensed fan gear and lifestyle products, sportsbook and iGaming, physical and digital trading cards, live events, premium sports entertainment content, credit card offerings and more. Together, they form a powerful, integrated ecosystem — connected by the Fanatics ONE loyalty program and FanCash, the currency of sport — delivering personalized experiences to over 100 million fans worldwide. Fanatics holds partnerships with over 900 sports properties, from professional leagues and players’ associations to teams, colleges and retail partners; over 7,000 athletes and celebrities; and over 2,000 retail locations, including all Lids stores. Backed by a team of more than 22,000 employees, Fanatics is committed to relentlessly enhancing the fan experience.

About the Company

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

WHAT YOU’LL DO

As the Director of Creative Development & Strategy , you will lead the creative vision for the Topps brand, overseeing the development of campaigns, brand narratives, and visual identity across platforms. This strategic role combines brand storytelling, creative leadership, and cross-functional partnership to drive brand resonance, cultural relevance, and collector engagement. This position will be responsible for handling a wide variety of duties, which include, but are not limited to the ones listed below.

You will:

• Define and drive the long-term creative strategy for the Topps brand, balancing legacy with innovation.

• Produce world-class work creative across digital, print, social, and content.

• Collaborate with Marketing, Product, and Brand teams to ensure creative execution aligns with business goals and collector insights.

• Develop campaign platforms and storytelling strategies for major product launches, partnerships, and brand initiatives.

• Guide creative development for licensed properties across sports, entertainment, and pop culture.

• Champion creative experimentation and innovation—pushing the brand into new visual and cultural territory.

• Present concepts to executive leadership and licensing partners with clarity, inspiration, and strategic rationale.

• Maintain brand consistency and creative excellence across all consumer touchpoints.

• Build and mentor a high-performing creative team, fostering a culture of collaboration, feedback, and growth.

WHAT YOU BRING

• 10+ years of creative leadership experience in brand, agency, or entertainment environments, with a strong portfolio demonstrating strategic thinking and impactful creative work.

• Deep understanding of brand identity, narrative development, and integrated campaign strategy.

• Proven success leading and inspiring creative teams across multiple disciplines (design, copy, content).

• Expertise in working with licensed brands and navigating partner approval processes (experience in sports or entertainment licensing is a plus).

• Strong visual sensibility and storytelling skills, with experience across digital, print, packaging, and social.

• Comfortable leading strategic presentations and creative reviews with senior leadership and stakeholders.

• Experience managing external creative partners, agencies, and freelancers.

• Passion for culture, fandom, and collectibles—a deep appreciation of what makes brands meaningful to consumers.

• Ability to thrive in a fast-paced, collaborative environment that values innovation and experimentation.

WHY JOIN US

At Topps, you’ll be part of a creative-forward team reshaping one of the most storied brands in sports and entertainment. Backed by Fanatics, we’re scaling a creative vision that honors the past while building the future. We are committed to creating an inclusive, collaborative workplace where your ideas—and your design—can make an impact.

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The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to Los Angeles and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Los Angeles Salary Range
$173,650 — $216,200 USD

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