Product Marketing Lead - Topps Experience

About Us

Fanatics is a leading global sports platform redefining how fans connect with the teams, players and moments they love. Our businesses — Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Events, Fanatics Advertising, Fanatics Markets and Fanatics Studios — maximize the presence and reach for hundreds of partners globally and create a one-stop experience that allows fans to buy, bet, collect, and earn, while engaging with sports in deeper, more immersive ways. This includes licensed fan gear and lifestyle products, sportsbook and iGaming, physical and digital trading cards, live events, premium sports entertainment content, credit card offerings and more. Together, they form a powerful, integrated ecosystem — connected by the Fanatics ONE loyalty program and FanCash, the currency of sport — delivering personalized experiences to over 100 million fans worldwide. Fanatics holds partnerships with over 900 sports properties, from professional leagues and players’ associations to teams, colleges and retail partners; over 7,000 athletes and celebrities; and over 2,000 retail locations, including all Lids stores. Backed by a team of more than 22,000 employees, Fanatics is committed to relentlessly enhancing the fan experience.

About the Company

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

Role Summary

Fanatics Collect, the trading card marketplace and collector platform within Fanatics Collectibles, is looking for a Product Marketing Lead, Topps Experiences. Reporting to the Senior Director, Product Marketing, this person will own product marketing for this area end-to-end: understanding collectors and shaping what gets built, then turning that into launches that drive awareness, adoption, and repeat engagement across Tier A releases Red Rookie Redemptions, the broader redemptions program, and Instant Packs. This position will be responsible for handling a wide variety of duties, which include, but are not limited to the ones listed below.

What you will be doing...

• Lead collector feedback and research efforts around redemption and checklist experiences, translating friction points into personas and JTBD for the Topps on Collect roadmap.

• Collaborate cross functionally to champion the collector's voice on Topps releases across Fanatics Collect & Live and redemptions across Product, Topps stakeholders, and leadership.

• Partner with Product to shape the Topps on Collect roadmap, value proposition, and early GTM planning for major releases, Red Rookie Redemptions, and Instant Packs.

• Build integrated launch plans for major Topps releases, Red Rookie Redemptions, the broader redemptions program, and Instant Packs, with clear goals, timelines, and roles across Product, Topps.com, and Studio.

• Develop clear, differentiated messaging for every Topps-branded moment on Fanatics Collect that stays consistent with Topps.com.

• Equip CX, AM, and seller-facing teams with playbooks and talking points for Topps releases and redemptions.

• Define and track launch and product-marketing performance including awareness, adoption, retention, and redemption completion rates, iterating and optimizing post-launch.

What you will bring...

• 8+ years of product marketing experience supporting consumer technology products, with demonstrated ownership of digital product launches and end-to-end go-to-market strategy. Experience with mobile apps, marketplaces, streaming, fintech, gaming, collectibles, or consumer commerce is strongly preferred.

• Comfortable running qualitative research (interviews, feedback loops, journey mapping) and translating it into personas, JTBD, or roadmap input, not just briefs.

• Proven ability to build and lead an integrated launch plan end-to-end, from positioning through cross-functional enablement through post-launch measurement.

• Strong cross-functional collaboration skills; comfortable driving alignment across Product, Growth, Creative, and Commercial without direct authority.

• Exceptional written and verbal communication skills, equally comfortable writing an insights memo and a launch brief.

• Ability to work autonomously while taking direction from leadership.

• Familiarity with trading cards, redemption programs, or licensed sports/entertainment products is a strong plus.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers
The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to Los Angeles and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Los Angeles Salary Range
$138,000 — $172,500 USD

The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

NYC Salary Range
$150,000 — $187,500 USD

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