Designer - UX
Job description
Come join us to create what’s next. Let’s define tomorrow, together.
Description
United's Digital Technology team designs, develops, and maintains massively scaling technology solutions brought to life with innovative architectures, data analytics, and digital solutions.
Our Values
At United Airlines, we believe that inclusion propels innovation and is the foundation of all that we do. Our Shared Purpose, “Connecting people. Uniting the world.”, drives us to be the best airline for our employees, customers, and everyone we serve. We can only achieve that with a truly diverse and inclusive workforce.
Our team spans the globe and brings together diverse individuals working with cutting-edge technology to build the best airline in the history of aviation.
With multiple employee-run Business Resource Group communities and world-class benefits such as health insurance, parental leave, and space-available travel, United is a one-of-a-kind place to work. Come join our team and help us make a positive impact on the world.
Job Overview and Responsibilities
The UX Designer will be an integral part of the CoreUX IKC design team, creating thoughtful, intuitive, accessible, and scalable digital experiences across United's customer-facing ecosystem, including united.com, the United app, and mobile web experiences.
This role combines strong product and interaction design capabilities with knowledge of design systems, modern Figma workflows, design tokens, prototyping, research, accessibility, and emerging AI-enabled design practices.
At its core, this role will transform unmet user needs and business opportunities into successful product experiences while helping evolve the shared design foundations that enable United's digital products to scale consistently.
Key Responsibilities
- Product & Experience Design: Collaborate with product managers, researchers, developers, business stakeholders, and other designers to understand customer and business needs and translate them into intuitive digital product experiences.
- User-Centered Design: Apply user-centered and systems-thinking approaches to transform complex customer journeys and unmet needs into simple, effective, and scalable solutions.
- Interaction & UI Design: Create user flows, journey concepts, wireframes, prototypes, and high-fidelity UI designs that clearly communicate design intent and demonstrate strong interaction and visual design thinking.
- Research & Analytics: Conduct and leverage qualitative and quantitative research, usability testing, customer feedback, competitive analysis, and product analytics to identify pain points, validate concepts, and inform design decisions.
- Testing & Iteration: Build prototypes, conduct usability testing, gather feedback, and continuously iterate designs based on research findings, business requirements, usability insights, and analytics.
- Design Systems: Contribute to the evolution and adoption of United's design system by creating and applying reusable components, patterns, guidelines, and scalable design foundations.
- Variables & Design Tokens: Understand and apply Figma Variables and design-token concepts, including color, typography, spacing, themes, and other foundations, to support consistency and scalability across digital products.
- Advanced Prototyping: Use Figma's advanced prototyping capabilities to create realistic, interactive experiences for validating customer journeys, product concepts, and complex interactions.
- AI-Enabled Design: Explore and apply AI-powered tools and emerging design workflows to accelerate ideation, prototyping, content exploration, research synthesis, and design iteration while maintaining appropriate design quality and oversight.
- Accessibility: Design experiences aligned with WCAG accessibility standards and work with design and engineering partners to incorporate accessibility throughout the design process, from foundational styles and components through final product experiences.
- Responsive & Multi-Platform Design: Create responsive experiences and understand how components and interaction patterns need to adapt across desktop, mobile web, and native application environments.
- Design-to-Development Collaboration: Partner closely with engineering teams to understand technical constraints and ensure design specifications, component behavior, responsive patterns, and interactions are translated effectively into production.
- Data-Informed Design: Use analytics and product performance data to understand the effectiveness of design solutions and identify opportunities for continued improvement.
- Design System Adoption & Consistency: Help teams appropriately use established design-system components and patterns while identifying opportunities for new or improved patterns when existing solutions do not adequately address customer needs.
- Cross-Functional Collaboration: Clearly communicate design concepts, rationale, trade-offs, and recommendations to designers, engineers, product teams, and business stakeholders.
- Design Quality: Maintain a high level of craft and attention to detail across interaction design, visual hierarchy, typography, layout, responsive behavior, accessibility, and overall experience quality.
This position is offered on local terms and conditions. Expatriate assignments and sponsorship for employment visas, even on a time-limited visa status, will not be awarded. This position is for United Airlines Business Services Pvt. Ltd - a wholly owned subsidiary of United Airlines Inc.
Qualifications
What’s needed to succeed (Minimum Qualifications):
- Bachelor's degree or 4 years of relevant professional experience in place of a degree, or equivalent proven work experience.
- 3+ years of UX, Product Design, Interaction Design, or related industry experience.
- A strong portfolio demonstrating the design process as well as final outcomes, including examples such as sketches, workflows, user journeys, wireframes, prototypes, interaction models, high-fidelity UI, and shipped experiences.
- Strong proficiency in Figma, including components, Auto Layout, prototyping, libraries, and modern collaborative design workflows.
- Experience creating and working with reusable components and design systems.
- Working knowledge of Figma Variables, design tokens, styles, themes, and scalable design-system concepts.
- Strong understanding of interaction design, responsive design, common UX patterns, information hierarchy, user behavior, and user-centered design principles.
- Experience conducting or partnering on user research and usability testing, and the ability to translate research insights into design decisions.
- Familiarity with quantitative product data and the ability to use analytics and customer feedback to evaluate and improve experiences.
- Ability to create sophisticated, polished UI designs from concept through execution while maintaining consistency with established design standards.
- Familiarity with WCAG accessibility standards and applying accessibility principles to digital product design.
- Understanding of how design decisions translate into HTML/CSS, responsive layouts, components, and front-end implementation. Coding expertise is not required, but strong technical literacy and the ability to collaborate effectively with developers are expected.
- Experience with or demonstrated interest in AI-assisted design, generative AI, and AI-enabled prototyping workflows.
- Ability to clearly articulate design decisions, customer problems, trade-offs, and the rationale behind proposed solutions.
- Strong verbal, written, visual, and presentation communication skills.
- Ability to work effectively with product managers, developers, researchers, designers, and business stakeholders in a collaborative environment.
- Ability to thrive in a fast-paced, iterative environment, manage multiple priorities, and remain receptive to feedback.
- Strong attention to detail with the ability to solve complex problems creatively and effectively.
- Maintain a consistent user-centered perspective while balancing customer needs, business objectives, technical constraints, accessibility, and scalability.
- Must be legally authorized to work in India for any employer without sponsorship.
- Successful completion of interview required to meet job qualifications.
- Reliable, punctual attendance is an essential function of the position.
Preferred Qualifications
- Experience working on large-scale consumer digital products across web and mobile platforms.
- Experience contributing to or maintaining an enterprise-scale design system.
- Experience using Figma Variables and tokens to support themes, modes, responsive experiences, or multiple digital platforms.
- Familiarity with the relationship between design tokens, Figma libraries, coded components, and engineering implementation.
- Experience collaborating with developers around component libraries or documentation environments.
- Experience using AI tools within UX/design workflows for ideation, prototyping, research synthesis, content creation, or workflow acceleration.
- Experience designing complex customer journeys involving multiple touchpoints, states, edge cases, and responsive behaviors.
- Experience using research, experimentation, usability insights, and analytics to demonstrate the customer or business impact of design decisions.
