Assistant Manager, Vehicle Purchase Programs

The Role
The Assistant Manager, Vehicle Purchase Programs role involves the management of a key incentive program for active and retired GM employees, dealership employees, and their eligible family members. The role includes marketing the program to eligible audiences, creating collaborative strategies to promote vehicle sales, and evaluating and refining existing programs and promotions.
What You’ll Do
• Identify and develop business building opportunities, program concepts/ideas, strategies, sales/cost proformas, and pilot program plans when applicable.
• Support development of employee pricing strategies including EV-specific pricing models, future pricing models across the entire portfolio, and the implications of pricing strategy changes on program sales and effectiveness.
• Lead the development of targeted marketing campaigns with agency partners to grow and expand sales under the programs.
• Track and measure all campaigns including the monitoring of key measures, tracking progress throughout the campaign, and final report out at campaign end (i.e., sales impact/net-plus evaluation, etc.)
• Provide strategic counsel regarding business policy, sales growth opportunities, individual program expansion/contraction, long-term growth opportunities, and other guidance that the business requires.
• Function as a subject matter expert within GM on the programs for all inquiries, including with the brand sales teams, HR, Labor Relations, Company Vehicle Operations, and UAW.
• Recommend and provide rationales, and when approved, author changes to program policies, program updates, program rules & guidelines, and other documents as needed.
• Support ad hoc requests for reporting and data analysis.


Your Skills & Abilities (Required Qualifications)
• Program Management, Digital Marketing and Retail Sales Experience

• Bachelor’s degree in Business, Digital/CRM Marketing, Finance, or related field

• 5-8 years or more in marketing, program management, or strategy role

• Ability to travel up to I0-15%

• Proficiency in Word, Excel, PowerPoint


What Can Give You a Competitive Advantage (Preferred Qualifications)
• Automotive experience is highly preferred.

• Strong knowledge of business analytics, marketing data, and understanding of the complex dynamics within the automotive sales domain.

• Proven ability to synergize complex business strategies into persuasive presentations.

• Ability to thrive in a collaborative atmosphere and belief in the power of innovation through differing viewpoints.

• Retail sales and incentives experience

• Experience developing or executing business strategy

• Fraud prevention experience